On Communicating..

Communication seems to be the most rapidly growing industry in the 21st century. With an almost explosive rise in the addition and use of new communication tools every day, the average person looks bewildered. The bombardment of information in the form of e-mail marketing, videos, social media networks have left people feeling overwhelmed. Is too much information really a good thing?




Well, on a personal level I must admit I often feel drowned with this information overload. I would like to be kept informed about what is going on around me but I also believe in de-cluttering my life and keeping it simple.

As a Communications professional, I understand the value of the marketing strategies and the importance of communicating. We are all trying to capture our audience and busy telling them what we feel they would be interested in knowing. But is that really true?

I work as a Communications Officer at a not for profit organisation. As a believer in the right of each individual to a better life, I am personally touched by the stories of people who benefit from the various services provided. My aim is to voice the impact of the service and share the concerns and needs associated with them. However, I am left stumped when the newsletters I have painstaking worked on don’t elicit the response I am expecting.

Is it because people are so desensitised with hearing such stories all the time that nothing seems unique any more. Or maybe, I have not targeted my audience. But once in a while, there is a breakthrough and I am pleased that my objective has been accomplished.

I know the power of a good story can attract much needed support. I see myself as a novice in this field eager to learn and try out new initiatives. I guess, what I am looking for is FEED BACK, something that people shy away from for different reasons.

In this blog, I will be sharing my own thoughts on communicating, the lows and highs and often posing questions that are my way of exploring and clarifying my own thinking. I hope you will engage with me on this blog and share your own experiences as a communicator. No matter what field you are in, there is always an aspect of your job that deals with communication. If nothing else, you are communicating with your colleagues and your boss or the people you supervise. Feel free to share your interests and experiences.